SnowTrex celebrates 1 million customers

SnowTrex celebrates 1 million customers
7. November 2018 Carla Meyer

SnowTrex celebrates 1 million customers


This month TravelTrex GmbH marks the milestone of one million customers with its brand SnowTrex. Since the founding of the company in Cologne in 1999, the former student start-up has grown to become the leading operator for winter sports holidays in Germany. With a current 14% increase in customer numbers compared to the previous year, the signs are looking good for further growth at SnowTrex.

19 years of business, 120 employees from 15 different countries, 18 markets, 2,000 accommodations, 105,000 Facebook fans – and now 1,000,000 customers too. What started in 1999 as a one-man business in a student flat in Cologne has since become an internationally active company. With its brand SnowTrex, TravelTrex GmbH has been a market leader in the area of winter sports for many years, selling trips online in 13 languages. With around 500 resorts, the offers are spread out all around the world, though the company’s focus is on the Alps. For many years accommodations in the Zillertal, as well as in the French Alps, have been the best sellers.

A motivating milestone

Andreas Rühl, founder and CEO of SnowTrex sees this milestone of one million customers as motivation: “After 1 comes 2! We needed 19 years to reach our first million, we’d like to reach our second in half that time. To achieve this, we want to develop upon our position as market leader in Germany as well as grow to become the leader in other markets.”

Outlook for 20 years of TravelTrex

The one millionth customer is a first taste of another celebration for TravelTrex GmbH, namely the company’s 20-year jubilee: “In principle, we can still see a lot of potential to further conquer the travel industry with TravelTrex, even beyond the winter sports area”, says Rühl.

To mark the occasion of one million customers, the SnowTrex editorial staff conducted an interview with CEO Andrea Rühl. This is available to read in the SnowTrex magazine.